How Google is Ranking your Pages?

We all give a lot of Importance on the ranking of our web pages in Google. The higher the ranking of your pages have in Google and other search engine pages, the more amount of traffic it can drive into your site. Here, I will tell you the process that Google follow to rank Web pages in their search pages. They usually rank the pages based on two specific criteria. They are listed below in detail.

Relevance
Relevance of your content is one of the major factors in Google page rankings. The more relevant your content is to the search keywords, the higher page ranking your pages will have. Relevance can further be dependent on the following factors:

#1 Search History: Suppose somebody searches for a particular word in Google that is related to one of your article and you get your page rank somewhere in 10-15 position. Now if people click on your page’s link most of the time before other links listed, then you may find your page rank improving with time and get your link in 5-10 position soon.

#2 Geographic Location: The Google search result is also based on the geographic location and nature of your search. When you search for any word in Google, it shows the result with priority on your geographic location and language.

#3 Matching of Search Query terms and Your Content: This is one of the major factors that affect the relevance of your content. When you type your query, Google first matches the query words with your content and checks how your page is related to the search words. So when you search for “electronics engineering”, the result will not only include information on electronics engineering stream but will also include colleges teaching electronics engineering.

Importance
Apart from relevance, Importance of your content also plays a very important role in your page ranking. Google usually determines the importance of your page on the basis of PageRank. Apart from PageRank, there are certain other factors that contribute to the importance of any page. They are listed below:

#1 Quality and Not Quantity Matters: The quality of your links matters more than the quantity. If you have 2 popular/high ranking sites linking to your page, that will carry more weightage for your site compared to 10 unimportant links to your page.

#2 Buying and Selling Links will not help: Buying and selling links may seem to be a very easy way to get back links. But it is not under the guidelines of Google Webmasters. So, you may be penalized anytime for doing that.

#3 Quality Content will always help: The more quality content you have in your page, the more quality links you will get to your site. Any SEO expert will agree to that. So, build quality content and don’t worry about getting backlinks any shortcut ways.

Advices
There are certain guidelines that you can follow to improve your page rankings. Go through them.

#1 Be careful about your Outbound Links: Check the outbound links that you provide from your site. Provide the links to those pages or sites which have quality content and have exactly what a reader is looking for. This will provide them the additional information that they might be looking for and at the same time will make your site more resourceful.

#2 Try to think from Reader’s Point of View: You are writing for web users who are looking/searching for something in web. Think from their point of view and write what they would have wanted to know from your site. If you are relevant for your visitors, you’ll be for Google too.

#3 Don’t try for any Shortcuts: Don’t think of getting 1000 of visitors to your site within 1 week. Keep writing quality content first without worrying about the visitors count. It will eventually increase. Don’t use cloaking or other practices to improve your search ranking. This will never help you in the long run.

Hope this article would have helped you to know a lot about Google page ranking system and also helped you to know what you can Do to improve your web page rankings.

Hope you found it useful. What’s your PageRank? Share with us! Happy Blogging!!